I really enjoyed the ideas in this book more than I expected. It was pitched to me as a leadership book, but I found the concepts potentially more interesting even just applied to my every day life. Some of my logical, rationalization tendencies seemed to make more sense.
Favorite Thoughts
- Understanding emotional motivations is key to success. What and How can drive logistics and actions, but if they aren’t properly motivated, they aren’t as convincing.
- In life we often chase a why, but feel the need to justify those why decisions with what and how lists. It’s okay to realize that most things in life are driven by our own internal why.
- Apple sells a lifestyle, not a product. That’s their focus.